It's not easy to market any product or a business. It's actually quite difficult. This is why, no matter what techniques they employ, most people struggle to reach the correct audience. This marketing strategy article concentrates on tried-and-true methods. Strategies for increasing store traffic and revenue for your small business. There are many marketing strategies which are discussed below that can help us grow your e-commerce business to the next level: SMS marketing One of the quickest methods to reach customers and generate sales is through SMS marketing. Text messages are opened and read 90% of the time (compared to 20%–30% of emails). Setting up a campaign takes only five minutes. It's also a cost-effective approach to communicate with your customers, costing around.01 cents for every message delivered. SMS is a privately held marketing channel that allows you to send one-to-many messages to your customers, similar to email marketing. They can be one-time campaigns, such as a sale, or they can be part of a drip campaign, such as a welcome series or a multi-day challenge. SEO (search engine optimization): Search engines like Google will drive the majority of your store's web traffic. Although this marketing method takes time, it will eventually become less expensive to recruit customers through search than through paid advertising, bringing the prices closer to parity. You can obtain more everyday traffic by ranking high in search engines. Email marketing: Email marketing is the practice of delivering promotional communications to potential and present customers via email in order to sell, educate, and cultivate loyalty. You control the content and delivery of email because it is an owned marketing channel. It’s become one of the most cost-effective and conversion-rich strategies to market an e-commerce business these days.

  • Transactional email
  • Promotional email
  • Lifecycle email
Marketing with influencers: One of the most effective ways to sell your company and raise awareness online is through influencer marketing. It entails collaborating with creators who share your brand's message and promoting products through their platforms. Influencer marketing is generally thought to be more effective than other marketing tactics by marketing agencies. Social media marketing One of the most effective marketing tactics for small businesses is social media marketing. It entails promoting and selling your products, services, and brand using social media. To enhance online sales and build exposure, brands can employ both unpaid (organic) and sponsored social media marketing methods. There are well-known social media sites, such as Facebook and Twitter, but there are also lesser-known social media platforms that businesses can use. What you're selling, your consumer demographics and your overall marketing goals all play a role in determining the best social media channel for your business.  Conclusion: It isn't difficult to market your company. The tactics outlined above can be used by any small or local e-commerce business. To see results, all you need is a little know-how and execution. It's fine if some tactics work better than others. It's up to you to put them to the test and see which one works best for you. You'll be able to put more money into the proper techniques and market your company with less effort.