Today's consumers are full of advertising. Marketers are trying to solve this problem by engaging directly and more organically with their customers. Content marketing is based on the premise that trust is a more powerful sales tool than traditional advertising hard cells. To gain credibility, brands need to provide consumers with something of value. It's a material that meets your needs, your desire to learn, or just the desire to laugh. This material is content, and the way brands create and distribute it is called content marketing. What is content marketing? Content marketing is the process of planning, creating, distributing, sharing, and publishing content through channels such as social media, blogs, websites, podcasts, apps, press releases, and printed matter. The goal is to reach the target audience and increase brand awareness, sales, engagement, and customer loyalty. Why is content marketing important?  Educate your leads and perspectives about the products and services you provide. Here are some of the reasons for content marketing should be done: 1- Increase the conversion Build the relationship between your customers and business that leads to an increase in loyalty. Show how your product and service solve your challenges. Create a sense of community for your brand. There are many types of content marketing, some of them are mentioned below: Content Marketing Type There are many types of content marketing that you can integrate into your strategy-there are some of the most common things here:

  1. Social Media Content Marketing
With more than 3.6 billion global social media users, it is easy to understand why many companies invest in social media marketing. There are several platforms (e.g. Facebook, Instagram, Pinterest, LinkedIn, Snapchat), and how to create and share each content (e.g. photo, live video, elaborate video, story).
  1. 2. Infographic Content Marketing
Infographics display content, information, and data at the EasyTound level. In a simple representation, a short statement, and a clear photo combination, infographics are a great way to effectively communicate your content. It works well when they try to distill the educational and complex topics, so all public members can understand them.
  1. Blog Content Marketing.
The blog is a powerful type of incoming content, which enables much creativity for its purpose and its topics. Blogs promote other internal and external content and blog articles through links, add social sharing buttons and use a way to integrate product information.
  1. Video Content Marketing
After research, they say 69% of consumers prefer to experience brand products and services through videos. In addition, video marketing improves ROI and helps to build relationships with public members. You can share your video content on social media platforms, landing pages, or websites.
  1. Paid AD Content Marketing
Pay ads help you achieve a wide audience and you can place yourself in all places you want to see. Conclusion: These are the few content marketing types that are commonly used and being implemented on different social media platforms and get most of the customer engagement from there as well.