Today's consumers are full of advertising. Marketers are trying to solve this problem by engaging directly and more organically with their customers. Content marketing is based on the premise that trust is a more powerful sales tool than traditional advertising hard cells. To gain credibility, brands need to provide consumers with something of value. It's a material that meets your needs, your desire to learn, or just the desire to laugh. This material is content, and the way brands create and distribute it is called content marketing. What is content marketing? Content marketing is the process of planning, creating, distributing, sharing, and publishing content through channels such as social media, blogs, websites, podcasts, apps, press releases, and printed matter. The goal is to reach the target audience and increase brand awareness, sales, engagement, and customer loyalty. Why is content marketing important? Educate your leads and perspectives about the products and services you provide. Here are some of the reasons for content marketing should be done: 1- Increase the conversion Build the relationship between your customers and business that leads to an increase in loyalty. Show how your product and service solve your challenges. Create a sense of community for your brand. There are many types of content marketing, some of them are mentioned below: Content Marketing Type There are many types of content marketing that you can integrate into your strategy-there are some of the most common things here:
- Social Media Content Marketing
- 2. Infographic Content Marketing
- Blog Content Marketing.
- Video Content Marketing
- Paid AD Content Marketing