If search engine optimization is properly implemented, your online store will be ranked high in search engine results and will help you provide a stable flow of traffic and sales every day, weekly, and monthly. This makes e-commerce SEO very valuable to merchants around the world where paid advertising is becoming more and more expensive. The simplest form of SEO can be divided into on-page and off-page. On-page SEO involves tweaking each web page so that search engines understand what your site is and show it to the right users at the right time. Unfortunately, perhaps hundreds, thousands, and sometimes tens of thousands of websites are very similar to yours. So how do search engines choose who to display on the first page? This is where off-page SEO comes in. Off-page SEO and the many elements that make it up help search engines determine who is more relevant and important. An important part of this comes from the backlinks. Backlinks are the links that are redirected to your website from different platforms. The process of getting links from other websites is called link building and is a core SEO strategy that most online businesses need to spend their time on every week. There are two types of backlinks that are generated when we redirect to our website are:
- No follow
- Create unique content that must share by other audiences.
- Write Guest posts for your eCommerce store.
- Get genuine product reviews from customers.