If search engine optimization is properly implemented, your online store will be ranked high in search engine results and will help you provide a stable flow of traffic and sales every day, weekly, and monthly. This makes e-commerce SEO very valuable to merchants around the world where paid advertising is becoming more and more expensive. The simplest form of SEO can be divided into on-page and off-page. On-page SEO involves tweaking each web page so that search engines understand what your site is and show it to the right users at the right time. Unfortunately, perhaps hundreds, thousands, and sometimes tens of thousands of websites are very similar to yours. So how do search engines choose who to display on the first page? This is where off-page SEO comes in. Off-page SEO and the many elements that make it up help search engines determine who is more relevant and important. An important part of this comes from the backlinks. Backlinks are the links that are redirected to your website from different platforms.  The process of getting links from other websites is called link building and is a core SEO strategy that most online businesses need to spend their time on every week. There are two types of backlinks that are generated when we redirect to our website are:

  • Follow
  • No follow
Here are some of the few strategies that can be implemented to generate backlinks for an e-commerce store
  • Create unique content that must share by other audiences.
In its simplest form, content marketing simply creates very compelling content, such as written, visual, video, audio, etc., and people naturally want to share it. This was one of the best ways to get a backlink landslide to your store
  • Write Guest posts for your eCommerce store.
Perhaps one of the most common approaches to getting quality and relevant backlinks is to write guest blog posts on popular niche blogs. This approach is suitable for all parties because it provides the content to the target audience and blogs, and gets both exposure to the audience and valuable backlinks from them.   Keep the following in mind when creating guest posts: Keep your email short and concise. Always advertise by email. If you don't know the blogger's email address, use this trick to find it. Let's start with a specific compliment on the blog, more specifically a recent article. Clarify guest postings on your blog and provide three potential guest posting ideas.  Link to the example letter online and provide all applicable credentials.
  • Get genuine product reviews from customers.
One of the most common ways to get backlinks to your store and quality traffic is to contact bloggers to review your product. This will of course give you a link back to your website.