The technique of optimizing owned domains to make them more accessible to humans and search engines is known as domain SEO. To build the ideal digital identity, choose a simple phrase, an optional subdomain, and a top level domain (TLD). Domain SEO is not the same as webpage or URL SEO, contrary to popular belief:
- The process of optimizing your digital online content, including copy, graphics, and accompanying buttons, is known as webpage SEO.
- The title tags, link anchor text, and parts of the actual site address are all optimized in URL SEO.
- The sole goal of domain SEO is to improve the name of your registered domain.
Is the domain name important for SEO?
You could be tempted to believe that domain names aren't as crucial as other SEO aspects. The humble domain name, on the other hand, is an essential component of any search engine optimization plan.
Take www.cheap-discounted-jeans.net or freeshippingforlife.biz, for example. Neither of these domains gives me a lot of hope. In fact, merely because of their names, you may be more inclined to consider these addresses to be scammers. Customers and search engines are both well aware of this. Your brand name will acquire more attention and interest if it is trustworthy, focused, and concise. Certain aspects of your domain name will have a significant impact on your search engine optimization. The most important elements are length, keywords, and extensions.
How to choose an SEO-friendly domain name
Here are four practical suggestions for selecting a search engine-friendly domain name.
Select the appropriate keywords
The significance of keywords in a domain has shifted throughout time. Hundreds of thousands of ecommerce firms employed it in the early 2000s as a mainstay of search indexing on sites like Google. Keywords continue to play a role in domain SEO today, albeit in a limited capacity.
Choose a domain name that is easy to remember