Google ads are mostly used in shopping campaigns. Over 60% of sponsored clicks for retailers come from shopping ads. Shopping ads regularly provide some of the best returns on ad expenditure of any paid channel for our clients. Google’s ads for shopping campaigns have also improved and progressed over time. They're now smarter, easier to set up, and have a wider range of applications. We'll go through how to set up your products in shopping ads in great depth in this guide. We'll also go through ways to take advantage of these advancement in the technology.
What are Google Shopping Ads and how can I use them?
Shopping ads, also known as product listing advertising or PLAs, are product advertisements that display alongside Google search results. Shopping advertising are no longer limited to Google's basic search results They're also on the Shopping tab, search partner websites, the price comparison Shopping service and apps (iOS and Android), YouTube, and Google Display Network. Because Shopping ads are so valuable to buyers and advertisers, Google has continually expanded its reach, giving advertisers additional options to contact shoppers.
Shopping ad creation and management differs significantly from typical text ad creation and management. Google utilizes your feed, your site, and other factors to determine which search queries will trigger your ads in the Shopping tab. As a result, setting up your product feed resembles ecommerce SEO in several ways.
How does Google Ads work for you for shopping store?
Google uses two systems to support its shopping ad campaigns: Google Ads and Google Merchant Center. Your shopping campaigns are managed via Google Ads, where you can set budgets, adjust bids, gain insights, and make optimizations. Your product feed, as well as information about shipping and sales tax, is saved in Google Merchant Center. We'll go through product feeds in more detail later. For the time being, they're just details about your products grouped in a Google-friendly way. Google uses your product feed to create your Shopping advertising.
Shopping ad creation and management differs significantly from typical text ad creation and management. Google utilizes your feed, your site, and other factors to determine which search queries will trigger your ads in the Shopping tab. As a result, setting up your product feed resembles ecommerce SEO in several ways.
1. Make a Google Merchant Center account first
Your feed is stored in Google Merchant Center. You can also set tax and shipping regulations here, which are all required before launching Shopping advertising.
Here are some pointers on how to set up your Merchant Center account:

  • Have access to the registrar of your domain name. You must first confirm that you own the domain name before claiming it for use in Merchant Center. Logging onto your domain registrar and granting Google access is the simplest way to achieve this. All of this may be done right from Merchant Center.
  • Understand your tax and delivery options. Both tax and shipping restrictions must be set up in Merchant Center's General Settings. For sales tax, you can either enter your rates manually or select the states where you charge sales tax and Google will calculate the rate for you. You can choose from a fixed rate (which may include free delivery), a rate based on the carriers you employ, or a rate based on a rate table or regulations for shipping.
  • Make a connection between Merchant Center and Google Ads. Click Account Linking under Settings and Ads. You'll need a 10-digit Google Ads ID, as well as access to both Merchant Center and Google Ads via an email account with admin privileges.

2. Decide on a campaign kind
  • Ads with the highest performance (formerly Smart Shopping)
  • Log in to your Google Ads account and select Add New campaign.
  • Select a sales target.
  • Create a conversion target.
  • Select Maximum Performance.

Conclusion
Getting the most out of Google Shopping ads takes some work and attention to detail, but its well worth it. Product listing ads are effective because they efficiently connect consumers and sellers. Despite increased competition, this remains one of the most successful platforms for attracting new buyers. Customers are receptive to trying new products and shopping from new merchants, according to a Think with Google study. Shopping is an excellent way to connect potential customers with your brand and product line.